Post by account_disabled on Apr 29, 2024 23:06:27 GMT -5
Welcome to the raka weekly roundup, where we cover the week’s news and trends and tell you exactly what you need to know. This week, we take a look back at some of the biggest marketing trend predictions of 2018 and see how they’ve held up so far. Every major digital marketing publication makes predictions at the end of the year about what will happen in the next—including yours truly. Even though the year isn’t over, we thought we would take a look at what has come to fruition thus far, what might still be on the horizon, and what we think was simply a shot in the dark. Artificial intelligence prediction: ai is just getting started in marketing. You ain’t seen nothin’ yet! Ai (artificial intelligence) is still pretty green in the world of digital marketing, but those in the know could see its potential for changing how we do things in every aspect of our digital lives and knew it was coming soon. Turns out they were right! Reality: ai is taking the world by storm we’ve already seen that google is putting ai to work with the launch of google ads allowing advertisers to combine their strategy with google’s machine learning to help deliver more relevant, valuable ads, but that’s just the tip of the iceberg.
Google is integrating ai into all areas of their business, and as a major influencer in the digital world—and, well, the non-digital world too—we can expect to see others following their lead. They even have a dedicated website to educate the world on what Australia Email List ai is, how it can help make the world a better place, and what to look forward to in the coming months and years. Chatbots prediction: chatbots will gain the attention of more businesses first, let’s look at the definition of a chatbot. Essentially, a chatbot is a computer program that automates certain tasks by chatting with a user through a conversational interface either by text or speech. Sounds like a thing businesses would be all over, but what’s the real status of this prediction? Reality: chatbots are slowly becoming businesses’ best friends the intention of a chatbot is to bridge the gap between businesses and consumers to help consumers find what they want quickly without a live person needing to get involved. Businesses can increase their sales and/or customer service by utilizing chatbots smartly. Chatbots emerged a few years ago on platforms like facebook and have since found their way to sites like 1800flowers, sephora, and disney. Some businesses have been slow to adopt the technology, however, mostly because some bots have been slow to show their value.
So do businesses really need this type of technology? According to a study done by facebook, it appears it would be in their best interest. 2 billion messages are sent between people and businesses monthly 56 percent of people would rather message than call customer service 53 percent of people are more likely to shop with businesses they can message if you’re curious how your business can utilize chatbots to improve your marketing efforts, you might want to check out this webinar, how chatbots can build a more efficient marketing funnel, hosted by drift and sproutsocial because it looks like they are here to stay. Influencer marketing prediction: influencer marketing will skyrocket at the end of 2017, influencer marketing was the new hotness. Names and faces of ordinary people became extraordinary as they figured out a niche on social media, mastered it, viewers came flocking, and businesses noticed. Businesses were already utilizing the extraordinary followings of a lot of celebrities, but teaming up with these everyday people was just another way to reach the markets they wanted to reach and everyday influencers were easily pulling in six figures a year just for posting a picture on instagram or a video on youtube.