Post by tanjinaprias000 on Mar 13, 2024 5:38:49 GMT -5
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We are in the famous digital age. For a long time we were waiting for this “era” to arrive so we could adapt when it would happen. In that wait, a pandemic called COVID-19 accelerated everything. The digital age has become more present than ever, catching some still unprepared.
Today, coordinating videoconferences, accepting the home office, optimizing the way we hold meetings with prospects and suppliers, coordinating the team virtually, is the new reality for a large majority of professionals. With this situation, businessmen, entrepreneurs, students and professionals of all levels have reached the same conclusion: everything can continue to work the same or better, if we have adequate preparation in the digital field.
These weeks we have confirmed that technology is helping us solve problems and even shows us opportunities never seen before and not only that, they have also been a reminder of the importance of knowing how to do Digital Marketing
In Mexico, digital marketing has had gradual growth, but that is no less important
During , we exceeded 80 million users browsing the internet, a growth that went from 4.3 to 70.1%, according to data from the National Institute of Statistics and Geography (INEGI) ; mobile devices being the main means of comm DATABASE USA unication. Analyzing this data from the scope of new businesses, this is a great opportunity for consumers to see us, hear us and interact with us massively and at all times.
However, in Mexico, the true potential of the digital world has not yet been exploited by many. For example, in alone, in Michael Page's '-Remuneration Study', it was reported that hiring in the digital area grew between 30% and 40% , together with salaries, however, The shortage of professionals in this field has led to 70% of the leadership positions in the areas of digital marketing in the country being occupied by foreigners. What are we waiting for to dominate the digital world? It is no coincidence that the largest companies in the world belong to the technology and internet sectors (Apple, Amazon, Microsoft, Alphabet Inc, Facebook).
Even in this time of crisis, no one can deny the digital success story that Amazon continues to be . So far this year alone, the meteoric increase in online purchases, made on the Amazon USA portal, has caused the giant to hire more than 100,000 new employees.
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On the other hand, grocery service and delivery apps climbed considerably to the top of the download rankings, attracting a large volume of customers and generating considerable returns. These cases only prove that the digital environment is a great opportunity if, in addition to a good brand proposal, you have the appropriate knowledge to take advantage of it.
So why should you learn Digital Marketing?
The return on investment can be faster than in conventional channels.
It is measurable and dynamic: Any action in a Digital Marketing campaign produces data in real time. That is, the results can be measured and modified instantly.
It is more economical: Digital Marketing is more profitable than other traditional advertising channels. In addition, you can have faster sales growth.
Better segmented audience: with different tools, Digital Marketing provides the ease of having different messages for different types of potential clients. Better yet, you can have a more personal interaction with the customer and thus increase engagement with the brand.
Greater reach: The reach is massive, international markets can be attacked with a single click.
Portability: Digital Marketing can be done from anywhere (your home, an office, the beach, etc.) as long as you have access to the internet and a computer.
We are in the famous digital age. For a long time we were waiting for this “era” to arrive so we could adapt when it would happen. In that wait, a pandemic called COVID-19 accelerated everything. The digital age has become more present than ever, catching some still unprepared.
Today, coordinating videoconferences, accepting the home office, optimizing the way we hold meetings with prospects and suppliers, coordinating the team virtually, is the new reality for a large majority of professionals. With this situation, businessmen, entrepreneurs, students and professionals of all levels have reached the same conclusion: everything can continue to work the same or better, if we have adequate preparation in the digital field.
These weeks we have confirmed that technology is helping us solve problems and even shows us opportunities never seen before and not only that, they have also been a reminder of the importance of knowing how to do Digital Marketing
In Mexico, digital marketing has had gradual growth, but that is no less important
During , we exceeded 80 million users browsing the internet, a growth that went from 4.3 to 70.1%, according to data from the National Institute of Statistics and Geography (INEGI) ; mobile devices being the main means of comm DATABASE USA unication. Analyzing this data from the scope of new businesses, this is a great opportunity for consumers to see us, hear us and interact with us massively and at all times.
However, in Mexico, the true potential of the digital world has not yet been exploited by many. For example, in alone, in Michael Page's '-Remuneration Study', it was reported that hiring in the digital area grew between 30% and 40% , together with salaries, however, The shortage of professionals in this field has led to 70% of the leadership positions in the areas of digital marketing in the country being occupied by foreigners. What are we waiting for to dominate the digital world? It is no coincidence that the largest companies in the world belong to the technology and internet sectors (Apple, Amazon, Microsoft, Alphabet Inc, Facebook).
Even in this time of crisis, no one can deny the digital success story that Amazon continues to be . So far this year alone, the meteoric increase in online purchases, made on the Amazon USA portal, has caused the giant to hire more than 100,000 new employees.
Related Posts
Learn how to create successful videos on Facebook
Online course in Inbound Marketing: attract and convert consumers
Facebook and Instagram Ads course: boost your strategy on the most powerful social advertising platform in the world
On the other hand, grocery service and delivery apps climbed considerably to the top of the download rankings, attracting a large volume of customers and generating considerable returns. These cases only prove that the digital environment is a great opportunity if, in addition to a good brand proposal, you have the appropriate knowledge to take advantage of it.
So why should you learn Digital Marketing?
The return on investment can be faster than in conventional channels.
It is measurable and dynamic: Any action in a Digital Marketing campaign produces data in real time. That is, the results can be measured and modified instantly.
It is more economical: Digital Marketing is more profitable than other traditional advertising channels. In addition, you can have faster sales growth.
Better segmented audience: with different tools, Digital Marketing provides the ease of having different messages for different types of potential clients. Better yet, you can have a more personal interaction with the customer and thus increase engagement with the brand.
Greater reach: The reach is massive, international markets can be attacked with a single click.
Portability: Digital Marketing can be done from anywhere (your home, an office, the beach, etc.) as long as you have access to the internet and a computer.