Post by account_disabled on Mar 12, 2024 23:43:02 GMT -5
SEO is a set of actions that are carried out on the website and outside it to optimize it for search engines. From choosing the domain name to having a clean, correct and orderly code , including keyword-rich content, page loading speed, image optimization, URL rewriting, inclusion of tags for search engines, the development of the sitemap and a long etcetera. With all this, we want our site to be pleasant for both users and search engines, to read it well and, therefore, to position itself naturally. Google Ads is a Pay Per Click type paid advertising program that ensures that our page will appear in the results of the search terms we want. These promoted results can appear on the search results page, in mobile searches.
As display ads (banners) on the hundreds of thousands of websites in the Google content network, in search engines personalized search on websites and on YouTube, covering practically the entire web. Taking all this into account, how do we at qualitystudio understand what a good promotion strategy for a website BVB Directory should be? Obviously, every website must be optimized according to SEO parameters and our websites are worked on from the beginning thinking about the keywords for which we want to position ourselves. But SEO is a job that has fruits in the medium-long term. In addition, the engines constantly change their algorithm to avoid inappropriate or unethical techniques, so the positioning may vary.
Therefore, it is necessary to reinforce the presence of the page with Google Ads when: The website is launched, while SEO obtains results. We launch offers and/or campaigns at specific times. There are words in which our competition has a better natural positioning than ours. We fall into natural positions, while we reposition ourselves naturally. In general, whenever we want to ensure our presence in a keyword that seems essential to us. At qualitystudio we are specialists in campaign management with Google Ads , both permanent and one-off, and in advising companies with the aim of increasing visits to their website, promoting their online business and consolidating their brand in the market.