Post by sumaiya12 on Nov 2, 2024 4:38:10 GMT -5
Search engine optimization in different niches is becoming more and more complex every year. If earlier several dozen links were enough for successful promotion, now to get organic traffic you need to make the site ideal from all sides.
Gluing a domain with a 301 redirect | How to glue a domain via a 301 redirect
Content
It will be difficult to promote a resource to the TOP without perfect On-Page SEO, added value content and a good link profile. In 2022, backlinks will also be one of the main factors influencing ranking.
Getting quality backlinks on a consistent basis is quite difficult. Webmasters have to spend a lot of time and money to maintain positive dynamics.
Some SEOs go beyond the content writing service standard link building methods and use more advanced strategies. For example, you canattach the domain to the main project and transfer the link weight.
1. Search and test a domain for gluing 301 redirect
The popularity of 301 redirects is now so high that even novice optimizers know about its positive properties. Many consider gluing a magic tool for quickly gaining visibility in search engines, but the return may not appear immediately.
When an authoritative domain with good link mass is glued to a new site, the link weight flows from the donor to the recipient. Each project and individual page has a PageRank score, which is only available to Google algorithms. After successful gluing, PR is transferred from one page to another.
Gluing a domain with a 301 redirect does not always provide a ranking advantage. The efficiency of using the scheme is influenced by a large number of factors. If the domain that will be glued to the main project has a bad history or has active sanctions, gluing can cause harm.
Link weight flows successfully from the donor to the recipient if you glue one page to another or redirect all pages of one site to another project. If the redirect suddenly stops working, the positive properties will disappear.
Before gluing a domain to a promoted resource, it is necessary to conduct a comprehensive check. If we are talking about a purchased drop domain , then it is definitely worth looking at the history on Web Archive and the anchor list . The web page could have previously hosted a doorway or content that violates the law.
1.1. Search for domain names from which it makes sense to set a redirect
Each webmaster has their own approach to finding domains that can be used to set up a 301 redirect from domain to domain. Some optimizers look at indexing, backlinks, and evaluate internal drop links.
The main criterion for a good domain is thematicity. If the main site sells products for motorists, there is no point in attaching a site for animals to it. Search engines will not impose a filter for this, but there will be no benefit for SEO.
It is worth considering that the abandoned domain market is very competitive. It will be difficult for beginners with a minimal budget to buy a domain with a clean history and a good link profile. Optimizers are ready to pay big money for such drops.
To find domain names that can be redirected to the main site, it is worth using several sources. This will provide maximum coverage and will allow you to find domains that may have the least demand.
There are services on the market that offer a subscription for access to the list of released domains for money. It is not necessary to buy it, because there are many sources with drops on the Internet. However, most domains from the public are of low quality and are not suitable as donors.
Gluing a drop domain for SEO assumes that the authority accumulated with the help of the link mass will be transferred to another resource. For the redirection to work with high efficiency, the donor history must be clean, and the dynamics of the link profile must be stable.
We recommend paying attention to Expired and MyDrop . These services are sufficient for basic closure of the need for high-quality domains for redirection. They provide lists of drops in different domain zones.
1.2. Domain Name Registration
If the domain is already available, registering it with your data will not be difficult. Any registrar will do for this. You will need an email, a phone number and a completed form with personal data.
For domains .ru, .su it is important to provide reliable information. If the registrar requests a scan of the passport and the domain administrator cannot provide it, the domain will be divided and access to it will be lost.
Abandoned domains are usually bought at auctions and registered through a pre-order system. The moment a domain becomes available, the process of fighting for it begins. Usually, the buyer who placed an application for purchase the fastest wins.
Expired allows you to submit applications for all domain name auctions from one window. The service is convenient to use, because it takes a minimum of time to place a preliminary order. In case of success, you can use the purchased domain for SEO immediately after registration.
If an abandoned domain has a good link profile and a clean history, there may be high demand for it and it will not be possible to buy it. Therefore, it is better to select several drops at the same time. The chances of success will be higher than when tracking one domain.
1.3. Testing before gluing
Gluing a domain for promotion assumes that the webmaster is sure that the purchased domain will be useful for search engine optimization. If there is no certainty, it is better not to glue the drop to the main project.
There are several ways to test the quality of a domain, but they do not guarantee 100% effectiveness. You can make sure that there are no active sanctions on the drop only after adding it to Google Search Console.
Some optimizers glue the drop to the pages of competitors' projects and monitor the dynamics. If there is no strong drop in positions after a month, then you can re-glue the domain to your site.
If the drop previously had visibility in the search engine and low traffic, you can determine the presence of problems by the rate of recovery of dynamics. Sites that have ranking problems do not return to their previous indicators.
Before buying a domain, you need to analyze it with SEO analysis services and make sure that they do not see any critical problems. For example, spammy anchors clearly indicate the lack of a backlink strategy.
1.4. Options for setting up redirects to the promoted site
If you are confident that the drop will be beneficial for SEO, you can proceed directly to gluing. Before this, you need to choose the optimal work strategy. You can glue either one page or the entire domain.
The technical setup of page-by-page and full redirects differs. To test a drop, a 301 redirect is usually set up from one or more pages. And when the testing stage is successfully completed, a full redirect is set up.
There are different ways to set up a 301 redirect:
via the recorder panel;
manually in the file manager;
via the hosting provider's panel;
via CMS plugins.
When used correctly, each method guarantees the desired result, but it is important to monitor the situation carefully. For example, when setting up via a plugin for a content management system, redirects may stop working when updating the module.
It is best to configure redirects through the Apache web server configuration file .htaccess. After completing the configuration, you can prohibit rewriting the file by setting the rights and not worry about the redirect stopping working.
2. How to properly glue a domain with a 301 redirect
When beginner optimizers ask what domain gluing options are usually used, the answer is almost always the same. Setting up a 301 redirect is easy if you understand how exactly it will work and which pages of the main project need to be strengthened.
If there is room for experimentation, you can use different strategies for working with abandoned domains or even switch to new regs with no history - it all depends on the budget and the promotion period.
It is important not to put the main project that brings stable traffic at risk by gluing an irrelevant domain. Before setting up a 301 redirect, it is necessary to carefully check the quality of the drop.
2.1 Add your domain to Google Search Console
If an error occurs when adding a domain to the Google Webmaster Console, it is not always related to the quality of the site. It is possible that the panel is undergoing maintenance and interaction has been temporarily limited.
In cases where you can't add a domain even a week after the first attempt, you should carefully check its history again. You can continue to register such drops, but there is a possibility that the domain is under sanctions.
To confirm the rights to the domain resource, you need to add it to the registrar panel. This is possible only after purchasing the domain and correctly setting up the NS servers.
2.2. Check the cache
If the domain has recently stopped working, the pages may still be in the search database. In this case, you can check the content that was last available to Google.
In most cases, the page is loaded from the cache with visual defects. You can save it to your computer desktop and view the source code using a text editor.
2.3. Identify the domain pages with the most links
Page-by-page redirection involves working with pages with the largest number of backlinks. If you glue a page with a low PageRank value to the main project, the benefit from this will be minimal.
If the promoted resource does not have pages with similar content, they need to be created. Then it will be possible to establish a connection between relevant landing pages and the link weight will not be wasted.